What is Debbie Shore Sewing?
Debbie Shore is a well known face in the sewing world, with over 250,000 subscribers to her YouTube channel and regular live appearances on popular creative channels. Her family-run business has gone from strength to strength and is known for providing unique fabrics, useful tools and much more, allowing people to create their own works of sewing art.
What did the project involve?
Debbie was in need of a full eCommerce website to replace her existing, tired setup, which was starting to slow the growth of their business due to a complicated management panel and a customer-facing site that was unintuitive.
Working with Debbie to understand their product range, we put together a website that was customer-oriented and complimented customers and products alike. Taking elements from her social presence, we incorporated weekly live show sewing projects and added engaging new features so that people could follow projects alongside Debbie.
Increasing customer engagement and streamlining the basket and checkout process were key factors here, alongside providing Debbie Shore with a management panel that she could use efficiently to manage stock, orders and various other aspects of the website.
Higher customer engagement and an intuitively laid-out website helped sales to grow and improved customer satisfaction dramatically, meaning that Debbie Shore Sewing could focus their attention on what matters most instead of being bogged down with admin.
What did I get to do?